Essential oils are as diverse as herbs. Each one comes from a different plant that has a totally unique composition, aroma and skincare benefit. As I began to think about how to bring my natural body care line to life, I spent a lot of time thinking about these plant ingredients and what goes into harvesting and producing them. I wanted to create a brand that made people think more deeply about plant life. A huge part of that is acknowledging and appreciating the role that pollinators (bees, butterflies and birds) play in the ecosystem. As I learned how factors like urbanization and pollution contributed to decreased population in pollinators, I knew I had to do something to help fight that. It turned out to actually be quite straightforward--plant more flowers! I loved the simplicity of that idea and I wanted to make it super easy and fun for my customers to do so I created a custom pollinator-friendly seed packet that fit into the box as an extra little surprise.
As Earth Day approaches, let’s find time to slow down and take a moment to participate in a mindful ritual. Appreciate what beautiful plants this Earth provides and think about what we can do to help keep it growing . Let’s stop and smell the flowers--and of course, plant them too.
xo Shannon